Founded in January 2017 by Creed McTaggart, Noa Deane, Beau Foster, Ellis Ericson and Toby Cregan, RAGE is an Australian surf hardware company that started with a simple mission: create 'something' homegrown, completely our own and make surf vids with friends. 

What began as a need for good gear and good times has grown into a cult brand - RAGE is the vice crushing the corp norms, it's the purple cockroach rising from the nuclear rubble of the surf industry.

100% rider owned and operated.

As we met like minded crew along the way, the GERA team grew, with Shaun Manners, Jaleesa Vincent, Jake Vincent, Wade Goodall, Craig Anderson, Kai Hing, Holly Wawn and Kai McKenzie joining the lineup.

Tighten your own vice & do it yourself with RAGE.